I hold a Bachelor of Business with a major in Property Valuation, giving me a deep grounding in business thinking and research. As much as I enjoy being analytical, the lack of creativity led me to look for another path. In 1998, right in the DotCom boom, I discovered web design. I landed a job with ID Media Sydney, where I quickly rose to design websites for key clients such as 2UE Radio and Wayne Gardner. After this, I contracted for various agencies in Australia and Germany for several years. In 2004, I founded my agency, Kinetik.

Over the years, I grew the business to three full-time programmers in Nepal, several contractors in Australia and a client base ranging from small business to brands like King Furniture, Bills and Autore, corporates like CommSec, Metcash and CS Energy, architects, lawyers and art galleries.

Today, I contract with startups, corporates and established brands. I consult on digital strategy, design user experiences, interfaces and brands, and help manage production to bring customer-focused business solutions to market in the form of digital products.

‍