© 2023 Freimann Pty Ltd, Newcastle NSW. All rights reserved.
As a digital product designer, I understand the significance of even the tiniest details and interactions. I’m obsessed with perfecting these intricacies and developing designs that meet the highest standards of usability and aesthetics. From organising information to shaping visual elements, my commitment is to produce intuitive, delightful, and meaningful products.
Discovery is all about getting to know each other. Let's talk about your business, values, project goals, timelines, dependencies, tech stack and whatever else is essential. From here, we forge a project plan that may be straightforward or detailed to address complexities effectively.
The discovery phase may include any of the following: Stakeholder interviews and workshops, user research, competitor analysis, personas, user journey mapping, goal setting, requirements gathering, technology assessment, scope definition, and risk assessment.
Once we clearly understand your project goals and scope, we move on to UX design, creating visual representations of the solution.
UX design includes information architecture, interaction design, lo-fi wireframing, prototyping, user testing and design iterations.
Next, we move on to UI design, refining the lo-fi wireframes into polished, on-brand, and customer-focused user interfaces that work seamlessly across all devices.
The UI design phase may include developing a visual language for the project in line with your brand. It may also lead to a brand refresh or extension of typography, colour schemes, language and image guidelines.
I hand off projects as Figma files (wireframes, finished designs and prototypes), including documentation ready for development.
During development, I work closely with programmers to ensure optimal results by rigorous design and functionality testing. At times, this stage may mandate compromises needing stakeholder engagement.
I conduct both qualitative and quantitative research to deeply understand your user's needs, behaviors, and preferences. This may include user interviews, card sorting, surveys, observations, web stats, affinity diagrams, user journeys, empathy maps and more to ensure every design decision is informed and user-centric.
Organising and structuring information to make it easily accessible and understandable for users. This includes designing navigation systems, hierarchies, and categorisation schemes.
Creating user-friendly and effective interfaces, developing engaging interactive components, animations, and transitions, outlining clear user navigation paths, integrating response systems, and prioritizing inclusive access for all users.
The aesthetic aspects and the overall ambiance of your product. It encompasses the application of color schemes, typography choices, imagery, and various visual components to craft an attractive and harmonious user interface.
I can design and build your marketing or company profile website, portfolio, landing pages and email templates—integrations with analytics, maps and other APIs.
Prototyping involves creating low-fidelity or high-fidelity representations of your product or system to test and iterate on design ideas. Interactive digital prototypes are used for user testing.
Usability testing involves evaluating your product or system by observing how users interact with it. This helps identify usability issues, gather feedback, and make informed design decisions for iterations before going into production.
Design Systems involve creating standardised design guidelines, patterns, and reusable components to ensure consistency and coherence across digital products, improving collaboration and enhancing the user experience. They provide a centralised source of truth, streamlining the design process and facilitating efficient design implementation and iteration.
Production management involves coordinating and overseeing the technical implementation and development process of digital products. It includes managing timelines, resources, and budgets, as well as coordinating with developers and ensuring the successful execution of design solutions within technical constraints.
Creating visual identities and branding materials for your business or organisation. It includes designing logos, color palettes, typography systems, and other brand assets to establish a cohesive and recognizable brand image.
I work with a network of dedicated professionals to offer turn-key solutions for small to medium businesses. I manage these services for my clients as part of the project.
Bespoke programming of your Mobile, Web, TV or Watch App. Full stack using native IOS or Android, Flutter, NodJS, ReactJS, Laravel, PHP, Java and .NET.
We can set up and maintain your site using your favourite CMS / Website builder such as Wordpress, Webflow, Squarespace, Wix, and Shopify.
We create custom content, such as website text, videos and images, using various AI tools. All generated content is edited and refined by someone who understands your business.
We focus on proven strategies like optimising keywords, on-page content, and improving technical websites. We aim to increase your site's search engine rankings, driving more organic traffic and potential customers, thereby boosting your business's online visibility and engagement.