I started working with King Furniture when they operated three showrooms and possessed a rudimentary HTML website in 2005.. Over time, I contributed to the expansion of King's digital footprint. Working closely with Sylvia Weimar of Spacelab design responsible for brand design and art direction, we created a social media presence, supported numerous marketing campaigns, and designed and developed a bespoke e-commerce system in 2012. Please keep in mind the design of this site is over ten years old.

Following the launch of the e-commerce platform, we closely monitored the analytics and made continuous improvements to the shopping cart experience, ensuring that it was optimised for conversions and provided a seamless experience for customers.